Had Philip Hogden drop a longish comment on my view about the fact that the potential collapse of the Californian economy is not a brand issue. Obviously, if someone takes the time and courtesy to do that, you want to know more about them. I went to his site, and the reason I am posting this is because of the tagline on the site, which is to do with international tax advice.
"International tax is complicated. We’re not."
Heh. That gets my vote as the only financial services slogan I have seen that struck a chord for a long time.
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